
Big Audio Dynamite Bringing Old School Bangers!
Do festivals have theme songs? Nailing down one band, let alone one song seems like an impossible task, but for for what it’s worth, (you can add your own nominees in the comments section) I would have to choose Big Audio Dynamite’s mid 80’s banger, “E=Mc2.”
Besides an impossibly upbeat rhythm led by former Clash guitarist, Mick Jones, the song also features the lyrical chanting or “toasting” of Don Letts, the DJ who almost singlehandedly introduced reggae and dub to the UK.
Fuji Rock’s fascination with The Clash is well known (click here) allowing B.A.D. to draw a sizable crowd at the White Stage with many singing along to hits such as “Medicine Show” and “The Bottom Line,” need I mention, “C’mon Every Beatbox.”
The question is, how does this song hold up live? B.A.D. have taken a 20 year break and they face tough competition for festival theme songs. Coldplay will certainly tear at heart strings with “The Scientist” and Wu Lyf’s ”Heavy Pop” is unbeatable when it comes to early afternoon bombast. And need we mention Arctic Monkeys? They seem to make anything sound good.

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I started listening to Ian Brown outside the White Lodge, your fujirock.com hq, just up from the White Stage. It sent a shiver down my spine. That’s some milk curdling voice he has going on here. I went inside, and things didn’t get any better… Eventually I bit the bullet and down I went, to get in amongst.
There are two nationalities that are the winners in the drawcrowd stakes here at FRF. The first is the Brits. It was fellow FRFer Jeff who put it so succinctly when he said if you laid a turd on toast, put it on stage and called it British, people would come to see it. 
















