
Ozomatli first played Fuji Rock in 2000, before they were that band from the iPod ad. Back then we had this to say:
“… on Friday night over at the Field of Heaven, even in the rain everyone was dancing. The hundred or so of us gathered that night ended up abandoning our rain coats to the wind. It was as if the sky was dancing, too, and the rain was simply the heavens perspiring to cool down – and us too, in the process.”
Or in a nutshell, it was pissing down, but we didn’t care. Ozomatli’s cumbia-hip-hop-salsa-some-other-genre-names-jazz-rock is perfect festival fodder and will have the kids dancing with the grown ups.
Four years after that first Fuji show, the band sold its soul to Steve Jobs and shifted a bazillion downloads of their tune “Saturday Night.”
Other iPod ad alumni include Coldplay, the Black Eyed Peas, Paul McCartney and U2. Just saying.
Still, not only did it give Ozomatli the publicity they deserved, but it also lead to a show at the Apple Store in Ginza which ended with them parading down Chuo Dori, still playing. The show-that-ends-offstage is one of the band’s trademarks, but it works better than usual when they’re prancing down Ginza’s main drag, scaring the big brand dollies.
I first found Ozomatli in a rack in Shibuya. It was their first album and I bought a vinyl copy because I saw that (back then) Cut Chemist of Jurassic 5 was a member. It’s one of only two albums that I was hooked on from the first play and never, ever tired of. The other one is the Greatest Hits of Belinda Carlisle. No it’s not really. It’s Coldplay’s “Parachutes.” No, it’s not that either.
Anyway, this makes Ozomatli the only band I’ve ever been ahead of the curve on, and it’s why they’re top of my list of bands to see this year at Fuji Rock.